Case Study: Oma’s Pride boosts subscriptions and streamlines ecommerce with Praella

Oma’s Pride increases subscriptions 0% in five months with Praella

Oma’s Pride, a fourth-generation raw pet food company, faced challenges with a friction-laden subscription experience and a complex tech stack during their migration from BigCommerce. They engaged the Shopify Plus agency Praella to modernize their ecommerce platform while preserving their artisanal brand identity.

Praella redesigned the customer journey with a guided quiz for personalized meal plans and integrated Shopify Plus with Recharge for subscription management and Yotpo for user-generated content. This solution led to a significant 40% increase in subscriptions within five months, alongside higher engagement and larger order sizes. The replatforming provided a faster, more stable foundation for ongoing growth.

Oma’s Pride