Case Study: Leanin' Tree modernizes ecommerce and unifies B2B/DTC with Praella

Leanin' Tree Inc streamlines B2B and DTC on Shopify Plus with Praella

Leanin' Tree Inc., a greeting card company, sought to overhaul its ecommerce platform to improve its online presence and shopping experience. Their challenges included integrating a custom .NET website with new functionalities and implementing diverse payment and shipping options for their broad customer base. They partnered with the Shopify Plus agency Praella to address these issues.

Praella executed a complete redesign and integrated the B2B and DTC platforms into a single, cohesive Shopify Plus site. They also introduced a personalized card builder and integrated third-party scripts. This solution successfully revolutionized Leanin' Tree's ecommerce platform, enhancing the user experience and establishing the company as a leading-edge participant in online retail.

Leanin' Tree Inc