Case Study: KidKraft modernizes ecommerce and simplifies operations with Praella

KidKraft modernizes Magento migration with Praella, supporting 50+ years of growth

KidKraft, a legacy toy brand, came to Praella with a mandate to modernize its ecommerce platform without losing its trusted identity. The challenge was to migrate from Magento to Shopify Plus to unify systems and simplify operations, all while protecting revenue during peak seasons and ensuring a familiar customer experience.

Praella rebuilt KidKraft's experience on Shopify Plus, focusing on simplification without disruption. They carefully migrated large volumes of data and rebuilt critical flows, resulting in a more stable and manageable system. The solution provided by Praella gave KidKraft greater control and flexibility, creating a foundation built to support the brand's future growth.

KidKraft