Case Study: JOOLA scales multi-sport ecommerce on Shopify Plus with Praella

JOOLA migrates 70-year legacy to Shopify Plus with Praella

JOOLA, a premier paddle brand for table tennis and pickleball with a 70-year legacy, faced challenges scaling their operations and managing a multi-sport product line on their existing NetSuite system. They partnered with Praella to migrate to Shopify Plus, seeking a more modern and flexible platform that could handle rapid growth and keep their operational engine in sync.

Praella implemented a cohesive Shopify Plus site that separated the two sports for easy navigation while maintaining a unified brand identity. The solution integrated key systems like NetSuite and Klaviyo via Celigo, creating a high-performance hub for the business. This migration eliminated data friction, reduced overhead, and provided JOOLA with a scalable digital foundation built for global growth.

JOOLA