Case Study: Izzy & Liv boosts conversions and transactions with Praella

Izzy & Liv boosts conversions by 120% with Praella

Izzy & Liv, a subscription-based lifestyle brand, faced challenges with their outdated Shopify website, including poor responsiveness, slow loading speeds, and an overwhelming product display that hindered conversions. They partnered with the Shopify Plus agency Praella for a site redesign and development. Additional challenges included creating custom landing pages for new product launches and integrating their SMS provider, Attentive, with Shopify checkout.

Praella implemented a modern Shopify 2.0 theme, optimized the site layout, and created specialized landing pages for initiatives like the Brown Sugar Box. They also successfully integrated the Attentive SMS platform. These solutions led to remarkable results: a 161% increase in site sessions, a 120% improvement in conversion rate, a 91% increase in total transactions, and a 75% improvement in bounce rate, substantially bolstering the brand's growth and reach.

Izzy & Liv