Case Study: IZZE boosts conversions and organic traffic with Praella

IZZE boosts conversions 13% with Praella

IZZE, a healthier bubbly fruit drink brand, faced challenges with an outdated and cluttered website that hindered sales due to a poor user experience. They engaged Praella to conduct a complete site redesign and improve their conversion rates on the Shopify Plus platform.

Praella built a new custom theme from scratch, focusing on easy navigation, mobile responsiveness, and an on-brand design. The solution included implementing heat mapping, a shoppable Instagram feed, and geolocation features for finding physical stores. These efforts resulted in a 138% increase in transactions and a 13% rise in the website's conversion rate for IZZE.

IZZE