Case Study: Houndsy achieves a 42% lift in total sales with Praella

Houndsy boosts sales 42% and orders 79% with Praella

Houndsy, a pet utility brand specializing in handcrafted mid-century design products, needed to modernize its Shopify Plus storefront to better reflect its premium physical offerings. They partnered with the agency Praella to create a digital experience that would simplify navigation, improve product storytelling, and ultimately drive higher conversion rates.

Praella implemented a strategic redesign focused on optimizing Houndsy's existing tech stack, including their Recharge subscription integration, rather than adding new apps. They built a flexible, modular theme architecture to give the Houndsy team more control and ensure a seamless experience across devices. As a result, Houndsy saw a significant measurable impact after just one month, including a 42% lift in total sales and a 79% increase in orders.

Houndsy