Case Study: G-Form achieves seamless B2B and B2C operations with Praella

G-Form streamlines B2B and B2C orders with Praella

G-Form, a leading manufacturer of protective athletic gear, faced the challenge of integrating B2B and B2C operations within a single Shopify Plus store. They needed to differentiate customer types for appropriate pricing and features, create inactive B2B customer accounts for manual verification, and manage order tags for their ERP system based on customer origin. They partnered with the Shopify Plus agency Praella to solve these complex requirements.

Praella implemented a tag-based system to manage B2B and B2C customers seamlessly. Their solution included a custom backend script for creating inactive B2B accounts and a streamlined ERP integration via API to apply distinct order tags. This allowed G-Form to securely control their B2B portal access, offer tailored experiences, and significantly improve order processing and inventory management. Praella's work resulted in a unified and efficient operation that the client is proud to direct customers to.

G-Form