Case Study: Fenty Beauty enhances product discovery and checkout experience with Praella

Fenty Beauty streamlines shade selection across 60+ shades with Praella

Fenty Beauty sought to elevate its online store and brand by refreshing its website user experience. The brand faced the challenge of creating a more direct and elegant shopping experience, which included developing a flawless shade selector for its extensive range of over 60 foundation shades and improving upsell functionality. They engaged the Shopify Plus agency Praella to address these needs and also requested a customized checkout cart to reduce abandonment.

Praella implemented a custom solution for the product pages that streamlined the shade selection process for both customers and merchants. They also improved the overall layout, added a recently viewed section, and updated the navigational mega menu. For the checkout, Praella rearranged the cart to simplify the process. Additionally, they developed a custom feature to allow for customer donations at checkout. These enhancements by Praella provided a more seamless and efficient shopping experience for Fenty Beauty's customers.

Fenty Beauty