Case Study: DoggieLawn boosts conversions and revenue with Praella’s Shopify Plus and ReCharge migration

DoggieLawn boosts conversions 33% with Praella

DoggieLawn, an environmentally-friendly dog grass patch subscription service, faced significant scaling issues and constant technical upkeep on their previous Magento platform. This hindered their growth and consumed valuable time they needed for business development. They partnered with the Shopify Plus agency Praella to migrate to Shopify Plus and ReCharge, seeking a more user-friendly website and a seamless subscription management experience for their customers.

Praella executed a comprehensive migration from Magento to Shopify Plus, transferring millions of data points and subscriber tokens to ensure a smooth transition. They also redesigned the user experience, prioritizing mobile and creating a custom ReCharge subscription portal. This solution led to a 33% increase in conversion rate, a 92% increase in total revenue, and a 56% spike in mobile conversions for DoggieLawn. Praella's work successfully minimized drop-offs and drastically reduced customer support inquiries.

DoggieLawn