Case Study: CurlMix boosts conversions and revenue with Praella

CurlMix boosts revenue 20% with Praella

CurlMix, a beauty brand, faced challenges with an outdated store design and needed custom solutions for a loyalty rewards program and a Buy One Get One Free (BOGO) system without using third-party apps. They engaged the Shopify Plus agency Praella to overhaul their site and build these custom functionalities to improve their brand reflection and average order value.

Praella implemented a complete redesign and developed custom-coded solutions using Liquid for the BOGO system and a loyalty program. This resulted in a significant measurable impact, including a 20% increase in revenue, a 26% increase in conversion rate, and a 6% increase in average order value. Praella successfully delivered a modern, optimized site that met all of CurlMix's specific requirements.

CurlMix