Case Study: ChalkTalk Sports unifies three brands and scales ecommerce with Praella and Shopify Plus

Chalk Talk Sports unifies 3 brands and 30+ custom blocks with Praella

Chalk Talk Sports, a family-owned sports apparel company since 1995, faced challenges with its Salesforce Commerce Cloud setup, which was costly to maintain and required significant manual effort. The company needed to migrate to a new platform to unify its three distinct brands—Chalk Talk Sports, Gone For a Run, and Lululax—under one digital roof while preserving their individual identities. They partnered with Praella to undertake this migration to Shopify Plus.

Praella implemented a "three stores in one" solution on Shopify Plus, allowing each brand to maintain its own homepage and unique look while being managed from a single, unified backend. They created over 30 custom content blocks to empower the marketing team to build pages quickly for seasonal demands without developer help. Praella also built a custom cart feature with brand-aware promotional banners to increase customer engagement. This new scalable system successfully consolidated hundreds of thousands of products and customer records, creating a high-performance foundation for future growth.

Chalk Talk Sports