Case Study: Casago scales B2B operations and streamlines vendor fulfillment with Praella on Shopify Plus

Casago launches a high-speed B2B portal with Praella, cutting hours of manual order sorting

Casago, a vacation rental property management company, came to Praella during a major expansion period following their acquisition of Vacasa. Their challenge was to quickly build a new B2B portal on Shopify Plus to efficiently support their growing network of vendors and franchise operators, streamlining their ordering and management processes.

Praella implemented a robust B2B environment on Shopify Plus featuring vendor segmentation and a custom API to automatically split and route orders to the correct third-party logistics provider. This solution eliminated manual backend work, saved hours of operational time, and significantly improved site responsiveness. Praella built a scalable digital foundation that supports Casago's global operations.

Casago