Case Study: Blackberry Farm achieves a refined, seamless luxury ecommerce experience with Praella and Shopify Plus

Blackberry Farm modernizes luxury retail on Shopify Plus with Praella

Blackberry Farm, a world-renowned luxury resort and retail brand, found its previous ecommerce platform too restrictive for its complex hospitality integrations and bigger ideas. They partnered with Praella to modernize their digital storefront on Shopify Plus, seeking a more agile tech stack that would provide a refined and seamless guest experience.

Praella implemented a solution on Shopify Plus that integrated with Salesforce and ShipperHQ, creating a stable and elegant system capable of handling on-campus billing and room service. This streamlined the path to purchase for both retail and B2B customers. The vendor continues to provide ongoing support with monthly updates, ensuring the digital experience remains as elegant and simple as visiting the farm itself, enabling sustained growth for the brand.

Blackberry Farm