Case Study: Beachly boosts conversions and mobile performance with Praella

Beachly boosts conversion rate by 19.2% with Praella

Beachly, a surf subscription box company, faced challenges with its website's user experience, including a confusing subscription process, slow page load times, and a poor mobile interface. They partnered with the Shopify Plus agency Praella to redesign the site with the goal of creating a more direct, clean, and engaging vibe while also leveraging the ReCharge platform to improve its subscription management.

Praella implemented a modern, mobile-optimized website redesign focused on improving navigation and adding new features like a custom ReCharge dashboard for subscribers to manage their boxes. This solution led to significant measurable improvements: a 19.2% increase in conversion rate, a 17.62% growth in total transactions, and a nearly 20% rise in mobile revenue.

Beachly