Praella
43 Case Studies
A Praella Case Study
BattlBox, a monthly subscription service for outdoor and survival gear, faced challenges with website engagement, customer retention, and upselling opportunities. They partnered with the Praella Shopify Plus Agency to conduct A/B testing, implement a full site redesign, develop a subscription customization system, and build a private app to better track user behavior.
Praella's solution included a mobile-optimized redesign and custom apps, which led to significant improvements for BattlBox. The results included a 161% increase in site sessions, a 198% increase in organic traffic, a 120% increase in conversions, a 407% increase in total transactions, and a 6% increase in average order value.