Case Study: BattlBox boosts conversions and site performance with Praella

A Praella Case Study

Preview of the BattlBox Case Study

BattlBox boosts conversions 120% with Praella

BattlBox, a monthly subscription service for outdoor and survival gear, faced challenges with website engagement, customer retention, and upselling opportunities. They partnered with the Praella Shopify Plus Agency to conduct A/B testing, implement a full site redesign, develop a subscription customization system, and build a private app to better track user behavior.

Praella's solution included a mobile-optimized redesign and custom apps, which led to significant improvements for BattlBox. The results included a 161% increase in site sessions, a 198% increase in organic traffic, a 120% increase in conversions, a 407% increase in total transactions, and a 6% increase in average order value.


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