Case Study: Hootsuite connects Salesforce and social media management with Praecipio custom integration

Hootsuite connects Salesforce in 2 weeks with Praecipio

Hootsuite, a global leader in social media management, faced a challenge when a large prospective customer required a deep integration between the Hootsuite platform and its heavily customized Salesforce CRM. To win the business, Hootsuite needed a solution that would seamlessly send social mentions into Salesforce and allow for interaction without leaving the CRM. They partnered with the software development firm Praecipio to build this custom integration under a tight deadline.

Praecipio designed and developed a custom solution that fully integrated the two platforms, effectively recreating the Hootsuite experience within Salesforce. The solution enabled Hootsuite to win the valuable opportunity with the large consumer goods company. As a result of Praecipio's work, the customer's teams can now use Hootsuite's capabilities directly in Salesforce, and Hootsuite has since extended this reusable integration to serve other customers.

Hootsuite