Case Study: Crocs streamlines innovation and customer experience with Praecipio and Jira Software

Crocs Kicks Up Customer Experience & Innovation with Jira Software and Jira Service Management

Crocs, a footwear company, sought to enhance its internal operations, collaboration, and customer experience but was struggling with inconsistent Jira Software workflows and a manual, inefficient project intake process. They partnered with vendor Praecipio to implement a more robust system.

Praecipio standardized Crocs' Jira Software configurations and workflows across teams and replaced a manual Google form with an automated Jira Service Management ticketing system. This solution auto-triaged requests, eliminated manual ticket assignment, and allowed teams to track work more accurately. As a result, Crocs gained a streamlined system that enabled innovation and improved operational agility. Praecipio completed the deployment and provided ongoing support to ensure successful adoption.

Crocs