Case Study: Crocs achieves faster innovation and streamlined workflows with Praecipio and Jira Software

Crocs deploys Jira in less than two months with Praecipio

The footwear company Crocs aimed to enhance internal operations and customer experience but faced challenges with inconsistent workflows and a manual project intake process after an initial DIY implementation of Jira Software. To address this, they partnered with the vendor Praecipio for a more effective deployment of Jira Software and Jira Service Management.

Praecipio standardized Jira configurations and workflows across Crocs' teams and replaced a manual Google form with an automated Jira Service Management system. This new solution featured auto-triage for requests, eliminating manual ticket assignment. As a result, Crocs achieved synchronized project management, accelerated innovation cycles, and enabled teams to focus on high-value work. The implementation by Praecipio was completed in under two months.

Crocs