Case Study: Hootsuite achieves Salesforce integration success with Praecipio custom software

Connecting the Hootsuite Platform into Salesforce Cloud with a Custom Software & Integration Solution

Hootsuite, a global leader in social media management, required a custom integration to connect its platform with a prospective client's heavily customized Salesforce CRM. The challenge was to create a seamless solution that could send social mentions to Salesforce, attach them to cases or contacts, and allow for direct replies, all within a very tight timeline to win a significant business opportunity. To achieve this, they partnered with Praecipio for a custom software and integration solution.

Praecipio architected and developed the winning integration, which recreated the Hootsuite user experience within Salesforce. The solution not only met the complex requirements of the prospect but was also designed as a reusable component for other Hootsuite customers. As a result, Hootsuite secured the valuable client and was able to extend the integration to other customers, enabling teams to use powerful social media management capabilities directly within their Salesforce environment.

Hootsuite