Case Study: Famous Smoke Shop achieves centralized QA and improved testing efficiency with PractiTest

Famous Smoke Shop - Customer Case Study

Famous Smoke Shop, a leading U.S. retailer of cigars, humidors, and accessories with both brick-and-mortar and online channels, needed a more comprehensive QA solution. Until then their IT team relied on Jira solely for issue tracking, and they required a centralized test management hub to coordinate testing across departments, integrations, and applications — starting with an ERP pilot.

They selected PractiTest for its fit with requirements and budget, and for features like traceability, easy creation of test cases and instances, flexible filters and fields, and overall usability. Implementing PractiTest centralized their testing activities, improved QA management across teams and systems, and — as Director of Business Applications Dan Lui notes — delivered benefits that extend to the company’s bottom line.

Famous Smoke Shop

Dan Lui

Director of Business Applications