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Atrium Innovations
Adam Branfman
E-Business Director
Practicology
Practicology is a boutique e-commerce consultancy that provides a suite of services to support evolving retailers and brands. It supports retailers across various service areas, including e-commerce strategy, commercial planning, organizational change, technology selection, conversion rate optimization, design and content analytics, and insight interim trading support.
Case Studies
Showing 31 Practicology Customer Success Stories
Practicology provided an interim general manager to drive Watchshop's online trading
Aurum Holdings
Anders Romberg
CFO
Helping Calibre increase organic search revenue by 55%
Calibre
Carrying out an online channel review and recommending a roadmap for growth
Converse
Jonathan Oates
Online Manager
Creating and delivering a bespoke social media training programme
Converse
Jonathan Oates
Online Manager
Practicology provided multichannel retail and ecommerce training to 250+ staff
Global Consumer Electronics Company
Google - Customer Case Study
We designed an integrated social commerce experience for Green Man Gaming
Green Man Gaming
Paul Sulyok
Founder & CEO
Practicology supported Hotel Chocolat’s online platform selection
Hotel Chocolat
Angus Thirlwell
Founder
We led House of Fraser's customer-centric restructure, readying for 50% online sales
House of Fraser
Andy Harding
Chief Customer Officer
Practicology helped Kathmandu improve its CRM activity to deliver key customer insight
Kathmandu
Alex Fisher
General Manager Europe
Practicology developed a multichannel growth strategy for Konditor & Cook
Konditor & Cook
Paul Cons
CEO
Helping a multi-brand retail group define its omnichannel proposition
Large UAE Retail Group
We achieved a 75% increase in online revenue with an integrated digital marketing campaign
Leading Australian Men's Fashion Branding Company
Growing a streetwear brand's online sales by 124%
Leading Australian Multichannel Retailer
Providing an interim Head of Ecommerce for Mamas & Papas during a key growth period
Mamas & Papas
Jonathon Fitzgerald
Co-CEO
Practicology assessed New Look's digital marketing spend to optimise ROI
New Look
Sally Heath-Minto
Ecommerce Director
Practicology helped Rapha to choose a new CRM system
Rapha
Tom Wood
Trading Director
We used Rapha's customer data to prove that new stores do not cannibalise web sales
Rapha
Conducting an online channel review for an Australian website
Rip Curl
Brooke Farris
GM Digital
Developing a US digital strategy for Rodd & Gunn to raise brand awareness
Rodd & Gunn
Sasha Murrie
Online Sales Manager
Selfridges - Customer Case Study
Selfridges
Simon Forster
Executive Director for Multichannel, Marketing & Supply Chain
We created, market and trade Skechers' Chinese ecommerce site
Skechers
We provided The Entertainer with the skills to drive its web sales
The Entertainer
Rob Wood
Head of Online, The Entertainer
Creating a data-driven lifecycle marketing programme for T.M.Lewin
TM Lewin
Richard Jones
CRM & Social Media Lead
Practicology provided TM Lewin with customer insight to influence promotional activity
TM Lewin
Cormac Folan
Head of Online
Practicology supported a winning train franchise bid
Train Operating Company
Practicology defined a change programme for a top 10 retailer
UK Retailer
Supporting Ultra Football's platform selection project
Ultra Football
Creating a global ecommerce growth plan for a US fashion giant
US Fashion Retailer
Wiggle turned to Practicology to improve its website conversion rates
Wiggle
Stefan Barden
CEO
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