Ideal Marketing Group - Customer Case Study

A Practical Computer Applications Case Study

Case study about Ideal Marketing Group working with Practical Computer Applications.

Ideal Marketing Group (IMG) serves the North American retail and wholesale trades, and assists clients with importing everyday and seasonal items from source countries in Asia and Europe. PCA designed and developed a custom Smart Client database solution that streamlined a number of complex source-to-order, shipping, and invoice management for over 4,000 SKUs from multiple international suppliers. The Supply Chain solution connects vendors in Asia and Europe with IMG operations and its customers in the US — and substantially streamlines IMG's order to fulfillment operations. The PCA solution replaced a legacy MS Access system that IMG had outgrown, and enables IMG to offer its vendors and customers superior service value with fewer resources (reduced cost).


Practical Computer Applications

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