Case Study: St. Baldrick’s Foundation reaches new audiences and boosts childhood cancer awareness with PR Newswire

St. Baldrick’s Foundation reaches 169 million potential audience with PR Newswire

The St. Baldrick’s Foundation, a volunteer-powered charity funding childhood cancer research, faced the challenge of standing out in a crowded nonprofit sector. They needed to amplify their unique brand narrative—emphasizing happy childhoods rather than just fighting cancer—to reach new audiences unaware of both childhood cancers and their mission. They partnered with PR Newswire to leverage its content distribution services and multichannel news release platform to drive this awareness.

PR Newswire’s solution involved a multichannel communication strategy using interactive news releases and content distribution for campaigns like “Kids Are Special.” This approach showcased compelling visual assets and clear calls-to-action. The results included content posted on over 240 websites, reaching a potential audience of more than 169 million, generating nearly 13,000 image views, and significantly increasing web traffic and brand visibility in target markets. PR Newswire’s network helped St. Baldrick’s successfully engage both new and existing audiences.

St. Baldrick’s Foundation