Case Study: Simmons Bank achieves faster, more flexible newsroom and investor relations publishing with PR Newswire

Simmons Bank gains 100% analytics visibility with PR Newswire

Simmons Bank needed to upgrade their outdated Investor Relations and newsroom websites, which had limited features and poor vendor support. They sought greater control over content, better storytelling capabilities, and analytics they lacked. They also required a reliable webcasting solution for earnings calls. The bank turned to PR Newswire for a comprehensive solution involving their IR Website, MediaRoom, and Webcasting & Teleconferencing services.

PR Newswire implemented new, easy-to-use websites and webcasting services, providing Simmons Bank with full analytics visibility and a much more efficient content management system. The results included a tenfold improvement in support response times and the ability to produce their first detailed analytics reports for management. With PR Newswire's solution, the bank's team can now focus on telling their brand story effectively.

Simmons Bank