Case Study: PhRMA increases blog readership and reaches broader audiences with PR Newswire content syndication

PhRMA boosts blog engagement to 80 with PR Newswire

The Pharmaceutical Research and Manufacturers of America (PhRMA) sought to grow readership and reach a broader audience for its industry blog. To achieve this, PhRMA partnered with PR Newswire to utilize its content syndication service and distribution network as part of an integrated content strategy.

PR Newswire implemented a data-driven A/B testing approach, syndicating individual blog posts and a weekly summary release. Based on the analysis, PhRMA chose to consistently syndicate posts with multimedia and strategic link placement via PR Newswire's network. The results included a substantial increase in blog traffic from target audiences, high industry engagement scores averaging 80 out of 100, and increased media pick-up on blog topics, successfully broadening their reach.

Pharmaceutical Research and Manufacturers of America (PhRMA)