Case Study: NYSE reaches 200 million viewers with PR Newswire

New York Stock Exchange reaches 200 million viewers with PR Newswire

The New York Stock Exchange (NYSE) sought to increase the visibility of its market content and reach new audiences amidst a fractured media landscape. To meet this challenge, NYSE partnered with PR Newswire to implement a Multichannel Amplification™ strategy, utilizing products like PR Newswire Distribution, Multichannel News Releases, and a Satellite Media Tour.

PR Newswire's solution amplified the audience for the NYSE's daily pre-market video updates, reaching a potential audience of 200 million viewers. The vendor also secured a satellite media tour that resulted in 26 interviews, which were syndicated for 1,762 TV airings nationwide. This partnership successfully increased measurable engagement, media coverage, and overall awareness for the NYSE.

New York Stock Exchange (nyse)