Case Study: NCOA boosts donor engagement and social sharing with PR Newswire and SocialBoost

NCOA boosts press release social shares 25x with PR Newswire

The National Council on Aging (NCOA) faced the challenge of increasing brand awareness and engaging donors to build a more resilient philanthropic base. To achieve this, they partnered with PR Newswire to implement a Multichannel Amplification™ strategy, moving beyond traditional press release distribution to include shared media.

PR Newswire's solution involved using SocialBoost to create on-brand, AI-powered social-sharing toolkits that made it easy for staff and supporters to share consistent messaging. This approach yielded significant results, including a press release that secured 25x more social shares and an end-of-year campaign that achieved a 15% conversion rate from social clicks to donations, successfully driving both engagement and measurable financial impact.

National Council on Aging (ncoa)