Case Study: National Safety Council boosts awareness on distracted driving with PR Newswire

National Safety Council boosts distracted driving awareness with PR Newswire and 388,833,353 reach

The National Safety Council (NSC) faced the challenge of raising awareness about the dangers of distracted driving, specifically targeting the misconception that hands-free phone calls are safe. Their goal was to reach a key demographic, mothers with young children, with their #CallsKill campaign. To develop a compelling, integrated strategy, the nonprofit turned to PR Newswire's Content Services team.

PR Newswire implemented a comprehensive multichannel solution, creating PSA videos and multimedia content while handling strategic media placement and distribution. This integrated approach included a multichannel news release, targeted TV and radio placements, Facebook ads, and in-game video. The campaign generated over 1,000 media placements and a potential audience reach of nearly 389 million. PR Newswire's efforts also drove significant traffic to the NSC's website and earned a gold award for the PSA content.

National Safety Council