Case Study: National Association of REALTORS® boosts earned media and audience engagement with PR Newswire

National Association of REALTORS® boosts earned media and engagement with PR Newswire after 125 annual releases

The National Association of REALTORS®, America's largest trade association, needed to optimize its content strategy to boost its earned media reach and audience engagement. To address this challenge, NAR consulted with the vendor PR Newswire for expert advice on improving its press releases and content distribution.

PR Newswire provided a consultation that led to several key improvements, including headline optimization, the integration of more infographics, and strategic release timing. As a result of implementing these changes, NAR saw a significant increase in online visibility and media pickup, with major publications like Forbes using their content directly. The vendor's guidance helped the association achieve greater ROI from its frequent news distribution.

National Association of REALTORS®