PR Newswire
25 Case Studies
A PR Newswire Case Study
MoneyGram, a global fintech company, faced the challenge of amplifying its story of reinvention from a legacy company to a digital-first brand. They partnered with PR Newswire and its distribution service to enhance the visibility and engagement of their press releases and increase editorial coverage.
PR Newswire performed an in-depth content audit and provided tailored best practices for SEO, multimedia, and strategy. This solution led to a dramatic increase in results for MoneyGram, including a 150% boost in press release engagement and more than double the pickup of their news, significantly improving their communication outcomes.