Case Study: Michelle Damico Communications builds a national audience with PR Newswire

Michelle Damico Communications reaches 219 websites and 88.2M daily visitors with PR Newswire

The Chicago-based PR agency Michelle Damico Communications (MDC) needed to help personal finance author Nancy Doyle stand out in a crowded field and build a national audience for her new book. Their challenge was to attract targeted media coverage to establish her credibility and drive book sales. They turned to PR Newswire for press release distribution and targeting.

PR Newswire enabled a highly targeted distribution strategy, combining broad newswire distribution with a direct email to a microlist of personal finance reporters. By leveraging PR Newswire's network and following best practices for content and timing, MDC secured significant results. These included nearly 20 media interviews or articles, online pickup on 219 websites reaching a potential 88.2 million daily visitors, and a direct increase in web traffic and book sales, which led to several speaking engagements for the author.

Michelle Damico Communications (mdc)