PR Newswire
25 Case Studies
A PR Newswire Case Study
MarketResearch.com, a provider of market intelligence content, sought to increase the visibility of its new reports and drive revenue by engaging key industry influencers and media. To address this challenge, they partnered with PR Newswire to design and implement a targeted content distribution program.
PR Newswire implemented a high-volume, two-month campaign involving 67 press releases, supported by strategic counseling, multimedia, and audience targeting. This solution delivered significant results, including sales revenue that covered 73% of the program's cost. The campaign drove a 260% increase in web traffic compared to other paid marketing efforts and generated over 18,000 postings, greatly increasing brand awareness and media pickup for MarketResearch.com.