Case Study: Lavu generates quality leads and boosts brand awareness with PR Newswire

Lavu generates 200% more leads with PR Newswire

Lavu, a restaurant point-of-sale software provider, faced the challenge of generating qualified leads and raising brand awareness in a crowded market. Their goal was to attract millennial restaurant owners through compelling content. To execute a multichannel campaign, they partnered with PR Newswire and utilized its multichannel news release service.

PR Newswire implemented a solution using a multichannel news release as a campaign hub, featuring an integrated lead generation form. This allowed Lavu to offer a content download in exchange for contact information. The campaign succeeded in generating 200% more leads than their goal, drove 2,000 new website visits, and achieved top search rankings for key terms, significantly increasing brand visibility.

Lavu