Case Study: Ellisphere achieves greater engagement and visibility with PR Newswire Multichannel News Releases

Ellisphere boosts campaign engagement by 35% with PR Newswire

Ellisphere, a French business data and information services company, faced challenges in enhancing its digital communications. Their press releases were often blocked by stringent spam filters and email security measures, preventing content from reaching journalists and stakeholders and limiting engagement. To overcome these technical barriers and boost campaign effectiveness, they partnered with PR Newswire.

PR Newswire implemented a solution using Multichannel News Releases (MNR) and Guaranteed Paid Placement. The MNRs created custom landing pages to host multimedia content, while the paid placement converted that content into native ads on premium websites. This multichannel strategy delivered significant results for Ellisphere, including over 11,000 unique visitors to their MNRs and a 35% increase in engagement. The Guaranteed Paid Placement also generated over 250,000 impressions per campaign, dramatically increasing brand visibility and audience reach.

Ellisphere