Case Study: Censhare Drives Lead Generation with PR Newswire’s Multichannel News Release

censhare generates high-quality leads in 1 month with PR Newswire

Censhare, a provider of software marketing solutions, sought to break away from common content promotion tactics and generate leads for its "content first" campaign. The challenge was to prove the return on investment of a new approach to senior management while creating a central hub for the campaign. To meet this, they worked with PR Newswire.

PR Newswire's solution was a multichannel news release, which served as a branded landing page with multimedia and a lead generation form. This provided a central campaign hub and SEO value. The results included a rapid generation of high-quality leads in one month, outperforming six months of prior organic promotion, which successfully proved the ROI to leadership. Censhare was so satisfied with PR Newswire's service and results that they plan to deploy more multichannel news releases.

Censhare