Case Study: Olian Maternity launches its flagship store with PR Couture

Olian Maternity launches flagship store with PR Couture and draws 150+ guests

Olian Maternity, a maternity wear brand, sought to launch its first flagship store in Miami and build brand awareness for its new retail platform. They engaged the vendor, PR Couture, through the agency MOD Media PR & Special Events to create, produce, market, and execute a successful store launch event.

PR Couture, via MOD Media, implemented a comprehensive PR and event plan that included targeted press outreach, securing local television coverage, and organizing a chic launch event with sponsor FIJI Water. The solution resulted in an instantly successful grand opening with over 150 guests, including key press and local influencers. PR Couture's efforts secured significant online, television, and print coverage, generating strong local momentum for the new Olian Maternity boutique.

Olian Maternity