Case Study: Sky High for Kids boosts awareness and fundraising with PR Boutique

Sky High for Kids earns 36 media placements with PR Boutique

Sky High for Kids, a nonprofit organization dedicated to supporting children with cancer, faced the challenge of raising its brand awareness and generating support within specific fundraising markets across multiple states. To overcome this hurdle and increase sponsorships, they partnered with The PR Boutique for a strategic public relations campaign.

The PR Boutique developed a compelling narrative and executed a multi-channel media strategy that included press releases and targeted pitches. This solution successfully secured 36 pieces of media coverage in major local outlets. As a result, Sky High for Kids experienced a remarkable surge in brand awareness, which helped to spread their mission and inspire greater support for their cause.

Sky High for Kids