PR Boutique
33 Case Studies
A PR Boutique Case Study
The PR Boutique worked with Rockefeller, a leader in developing luxury RV resort properties, to launch their new Jetstream RV Resorts brand. The challenge was to overcome outdated perceptions of RV parks and introduce Jetstream as a luxurious alternative to apartment living, all while building cohesive brand awareness across its multiple locations.
The PR Boutique executed a strategic media relations campaign to secure high-profile placements. This solution successfully garnered coverage in numerous publications including the Houston Business Journal and RVBusiness, which cumulatively received over 78,400 views. The vendor's efforts significantly boosted brand awareness and positioned Jetstream RV Resorts as a premier provider of luxury living.