Case Study: National Geographic Kids boosts Austin brand awareness and media coverage with PR Boutique

National Geographic Kids sparks a weeklong Austin launch with PR Boutique and earns extensive media coverage

The PR Boutique was engaged by National Geographic Kids to introduce the brand to the Austin market and drive product sales. The challenge was to launch National Geographic Kids as the inaugural "Weird But True" town of the year, requiring a campaign that would engage the local community and media to promote the brand's "Weird But True" book series through a week of events.

The PR Boutique developed a strategic PR campaign that created multiple partnership events with local businesses and philanthropic organizations. This solution included a mayoral ceremony, a "Weirdest of Austin" survey, and augmented-reality experiences, all of which generated extensive media coverage. The campaign successfully secured numerous high-profile media placements and forged key local partnerships, significantly amplifying National Geographic Kids' presence in Austin.

National Geographic Kids