Case Study: Highland Village boosts traffic and philanthropic impact with The PR Boutique

Highland Village draws thousands to Ferrari Festival with PR Boutique

Highland Village, an upscale Houston shopping center, faced the challenge of establishing its own branded event to drive traffic and position itself as a philanthropic leader, while also creatively promoting its tenant Valobra Jewelers. The PR Boutique was engaged to address this need through event marketing.

The PR Boutique created and executed the Highland Village Ferrari Festival, a family-friendly event showcasing dozens of Ferraris in partnership with the Ferrari Club of Houston. The solution included a pre-reception at Valobra, activations with other retailers, and food stations from center restaurants, all benefiting Texas Children’s Cancer Center. The event drew thousands of attendees, generated significant media coverage, and successfully raised funds for charity while increasing foot traffic and sales for Highland Village and its retailers.

Highland Village