Case Study: Drybar boosts Houston launch buzz with PR Boutique

Drybar launches second Houston location in 2 weeks with PR Boutique

Drybar, a blow dry bar specializing only in blowouts, faced the challenge of differentiating itself from existing salons when launching its first two Houston locations. The PR Boutique was retained to handle the PR and influencer campaigns for both grand openings, aiming to generate buzz and position Drybar as a unique concept in the local market.

The PR Boutique executed a comprehensive strategy that included strategic media pitches to top local outlets, on-location press interviews with the founder, and a targeted influencer campaign offering complimentary services. They also hosted VIP events to build community rapport. This solution secured significant media coverage in publications like the Houston Chronicle and Houstonia Magazine. The successful outreach directly contributed to high demand, leading Drybar to open a second Houston location just two years later, which The PR Boutique also managed.

Drybar