Case Study: CRAVE boosts bakery brand awareness with The PR Boutique

CRAVE secures 100+ media placements with PR Boutique

The PR Boutique partnered with CRAVE, an award-winning Houston bakery, to tackle a key brand perception challenge. While widely recognized for its cupcakes, CRAVE wanted to be known for its full range of gourmet coffee and bakeshop treats and needed to grow awareness with new audiences.

The PR Boutique executed a strategic media relations campaign, securing over 100 placements in key local outlets and daytime TV shows. This effort successfully shifted CRAVE's brand narrative, leading to sold-out holiday promotions and significantly heightened brand awareness. The vendor's deep media relationships and targeted pitches were pivotal in driving these tangible results for the bakery.

CRAVE