Case Study: City of Bee Cave boosts tourism and social media growth with PR Boutique

City of Bee Cave boosts social reach 706% with PR Boutique

The City of Bee Cave, a municipality in Texas, faced the challenge of launching a travel and tourism campaign to position itself as a destination during the COVID-19 pandemic, while competing with other established Texas towns for visitors. They hired The PR Boutique to handle this strategic communications initiative.

The PR Boutique implemented a campaign focused on targeted influencer outreach and organic and paid social media content. This strategy successfully introduced the city to new audiences and drove traffic to its social channels. The results were significant, with the campaign surpassing its social media goals by 706 percent and generating over 1.1 million total impressions, which translated into increased visitor stays and local revenue.

City of Bee Cave