Case Study: Bastion Hospitality achieves Houston media buzz with The PR Boutique

Bastion Hospitality reaches nearly 300,000 Houstonians with The PR Boutique

Bastion Hospitality, a restaurant group with multiple Michelin-starred concepts, faced the challenge of re-launching its La Table restaurant in Houston after an eight-month pandemic closure and introducing two new concepts, Cafe Leonelli and Le Jardinier, within the Museum of Fine Arts. They hired The PR Boutique for strategic media and influencer outreach to generate excitement, communicate concept updates, and announce the new museum partnership.

The PR Boutique executed a targeted campaign involving strategic media pitches, influencer partnerships, and event planning. This resulted in significant earned media coverage across top Houston publications and influencer social posts reaching nearly 300,000 people. The PR Boutique secured placements for La Table in outlets like the Houston Business Journal and Eater Houston, and successfully announced the new museum restaurants in the Houston Chronicle and on KPRC-TV, building strong anticipation for all openings.

Bastion Hospitality