Case Study: One4all boosts multi-store gift card sales with PR Agency One

One4All - Customer Case Study

PR Agency One was hired by One4all, a multi-retailer gift card company, to enhance brand awareness and drive online sales through a consumer PR campaign. The key challenges were to raise awareness that the gift cards were available at Post Offices, increase sales year-on-year by 20%, and highlight the vast choice of retail partners to the key target audience of adults aged 25-44.

PR Agency One implemented a strategy using traditional and online media, planning campaign concepts around key retail and gifting periods like Christmas and Mother's Day. The tactics included news generation, media relations, and social media, all measured using their proprietary OneEval system to track commercial impact. The results were significant, with PR Agency One's efforts contributing to a 163% increase in online sales, a 35% rise in Post Office sales, a 50.2% increase in website traffic, and a 124% boost in revenue from organic visits.

One4all