Case Study: One4all boosts organic traffic and online revenue with PR Agency One

One4All - Customer Case Study

One4all, the UK’s leading multi-retailer gift card provider, was facing fragmented marketing, PR and search visibility, with multiple agencies, inconsistent activity and even two competing websites. PR Agency One was brought in to create a fully integrated strategy for the brand’s online and offline presence.

PR Agency One delivered a campaign combining PR storytelling, SEO-led PR, social media, press office activity, product placement and blog content, all built around carefully targeted gifting themes. The results included 138 pieces of coverage, 88 links to the One4all website, 45% year-on-year growth in organic traffic, 123% growth in online revenue from organic traffic, and social media growth of 14,644 followers across Twitter and Facebook.

One4all