Case Study: Leading Events Management Company sells out Conor McGregor event with PR Agency One

Leading Events Management Company - Customer Case Study

Leading Events Management Company, through its event brand An Experience With, partnered with PR Agency One to promote a high-profile immersive celebrity interview experience with Conor McGregor in Manchester. The challenge was to generate awareness, drive ticket sales, and promote the event’s digital livestream offering to audiences in the UK and worldwide.

PR Agency One delivered a six-week PR campaign covering global media outreach, exclusive interview and photography coordination, accreditation management, and on-the-night media handling. The campaign helped the event sell out and generated 55 pieces of coverage, 34 links to the landing page, and an average domain authority of 56/100, with coverage in outlets including Daily Mirror, Fox News, ITV News, The Sun, and Daily Star.