Case Study: IHPA drives awareness and website traffic with PR Agency One

IHPA - Customer Case Study

IHPA, the Independent Health Professionals’ Association, needed a PR campaign to create accuracy of message and support for independent healthcare professionals. PR Agency One was brought in to help address concerns around NHS conditions, including patient safety, staff shortages, and an “unfair” tax regulation affecting locum staff.

PR Agency One delivered a research-led healthcare PR campaign based on perceptions of the NHS among taxpaying consumers and locum workers. The campaign generated 225 pieces of coverage, achieved an average domain authority of 35/100 on linked coverage, secured mentions in outlets including MailOnline, BT.com, and Daily Express, and drove a 112% increase in organic website traffic.

IHPA