Case Study: Essity enhances UK corporate reputation with PR Agency One

Essity earns 31.2m+ reach with PR Agency One

Essity, a global hygiene and health company, faced the challenge of elevating its corporate and B2B reputation in the UK and Republic of Ireland. The company appointed PR Agency One to establish itself as a trusted, innovative, and sustainable partner across its value chain and increase visibility for its UK operations and ESG leadership.

PR Agency One implemented a targeted B2B PR program blending corporate communications, regional storytelling, and media relations. The solution included a proactive press office, thought leadership, and local PR for mill sites, which generated over 80 media pieces with a total reach of 31.2 million. The campaign significantly boosted Essity's search visibility, helped it overtake a major competitor in branded search volume, and contributed to award-winning recognition for its initiatives.

Essity